BUDWEISER : ‘BUDS FOR BUDS’

Buy a beer for a friend, no matter the distance.

Budweiser has been an American icon for almost 150 years. But for younger drinkers, that’s the problem: it feels dated and no longer relevant. 

Buds for Buds is a mobile experience that enables friends to share beers, no matter the distance, through Facebook, text, or email. Helping people connect online in a meaningful way and bringing an American icon into the digital age.

Recognized at:

Cannes Lions: Shortlist // Facebook Awards: Silver

Case Study

Recognised at: