CHEETOS : ‘HANDS-FREE’

What if the multi-billion dollar hands-free industry… was all inspired by Cheetos?

Hands-free technology is one of the fastest growing industries in the world. With multi-billion dollar investments from companies like Apple, Tesla, Amazon and Nike. It’s literally everywhere: from self-driving cars to voice assistants, and even hands-free shoes.

But most importantly, hands-free is also perfect for Cheetos fans who constantly have their hands coated with bright orange dust. Which made us wonder: what if Cheetos was the inspiration behind all hands-free tech? What if we could take credit for all of it? So that’s exactly what we did, with an integrated campaign that showed the world how Cheetos has been influencing technology throughout the years.

Recognized at:

One Show: 1x Gold, 2x Finalist, 2x Shortlist Andy Awards: Winner IDEA / Cannes Lions: 2x Shortlist / D&AD: 1x Shortlist / Webbys: 1x Shortlist

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INTEGRATED CASE STUDY