JORDAN BRAND : THE LAST SHOT  

Step into Michael Jordan’s shoes and step back in time. 

A fully immersive and interactive LED half court that transforms to Michael Jordan’s greatest moments. Players lace up the brand's latest performance shoes as they recreate the moments that established MJ as the greatest player of all time. The activation first launched at NBA All-Star Weekend in NYC, before traveling to Paris, Shanghai and Tokyo.

Recognized at:

Cannes Lions: 1x Gold, 2x Silver, 1x Bronze // One Show: 1x Best of category, 3x Gold, 2x Silver, 2x Bronze, 3x Merit // D&AD: Wood Pencil // Andy Awards: Gold // Clio Awards: 2x Silver, 1x Bronze // Clio Sports: Grand Prix // LIA: 3x Gold, 2x Silver, 1x Bronze // ADC: 1x Silver, 2x Merits.

Case Study

CHOOSE YOUR MOMENT

March 29, 1982. Louisiana Superdome.  
When Jordan hit the NCAA championship winning shot for UNC.

June 14, 1998. Delta Center, Salt Lake City. 
When Jordan won his 6th NBA ring, and took his last shot as a Bull.

February 14, 2015. Pearl Pavilion, NYC. 
Go 1 on 1 with a Jordan brand ambassador to create your own moment.

Recognized at: