RADIANT : ‘RADIANT RETURN’

Buy it. Wear it. Wash it. Return it. 

A content series that proved Radiant Washing Detergent’s 'Color Guard Formula' keeps colors looking newer for longer.

How? We bought clothes, wore them (or more accurately, tortured them), washed them with Radiant, and then returned them to the retail store for a full refund.

Recognized at:

AdNews Australia ‘Ad Campaign of the Year’ // MADC ‘Campaign of the Year’ // Cannes Lions: 2x Bronze // D&AD: 2x Wood Pencil // Clio Awards: 2x Silver, 1x Bronze // AWARD Awards: 1x Silver, 4x Bronze

Recognized at: