SLURPEE : ‘BYO CUP DAY’

You bring the cup, we’ll fill it up.

Slurpee has always been the different drink. But when an influx of copycat competitors entered the market, it needed to do something to be different again. So for one day, we let people change the one thing that had always been the same: the cup.

Recognized at:

Cannes Lions: 2x Silver, 1x Bronze, 3x Shortlists // One Show: 1x Silver, 2x Merit // Clio Awards: 1x Gold, 3x Silver // LIA: 1x Bronze // Spikes Asia: 2x Gold, 3x Silver, 1x Bronze, 5x Shortlists // AWARD Awards: 1x Silver, 3x Bronze, 3x Finalist

Case Study

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Recognized at:

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