Hi there. I’m Eamonn. Or Almond. Or Ramon. Or whatever else autocorrect wants to make it.
I’m a Creative Director currently working on some of America’s biggest snack brands at Goodby Silverstein and Partners in San Francisco.
Prior to joining GS&P, I was at AKQA working on all kinds of experiential and digital activations for Jordan Brand, Nike, Levis, and Anheuser-Busch.
Before I arrived in the US in 2013, I was back home in Melbourne, Australia, where I worked at DDB, Leo Burnett and others. And even further back, I stacked fruit and veg at a supermarket, sold meat pies at a football stadium, and cold-called people for market research.
Throughout my career, I’ve been lucky enough to build campaigns and experiences for a multitude of iconic brands. What’s more, some of those projects have been recognized with major awards and industry accolades, including 4x Super Bowl commercials, AdNews Australia’s ‘Ad Campaign of the year’ (Radiant Return), the most awarded piece of work at One Show 2016 (The Last Shot) and the Grand Prix for Creative Strategy at Cannes Lions 2021 (Can’t Touch This). I was also recognized as part of the ADWEEK Creative 100 in 2016 and shortlisted for Campaign Magazine’s Creative Team of the Year in 2022.
I like to talk. Mostly about sport, early-90s movies, hamburgers and my two incredible kids.
I also like to doodle. A lot.
Currently
Goodby, Silverstein & Partners, San Francisco // Creative Director 2020 - Present
Previously
Goodby, Silverstein & Partners, San Francisco // Associate Creative Director // 2017-2020
AKQA, San Francisco // Writer, ACD, Creative Director // 2013-2017
DDB, Melbourne // Writer // 2011-2013
Leo Burnett, Melbourne // Writer // 2007-2011
Wasserman + Partners, Vancouver // Writer // 2006-2007
BADJAR, Melbourne // Writer // 2004
Education
RMIT University, Melbourne
Full List of Shiny Things
2023 Andy Awards // WINNER (Cheetos/Doritos ‘Flamin’ Hottie’)
2023 Andy Awards // WINNER (Doritos ‘Triangle Tracker’)
2023 Andy Awards // WINNER (Cheetos ‘Hands-Free’)
2023 ONE SHOW // Integrated Campaign // GOLD (Cheetos ‘Hands-Free’)
2023 ONE SHOW // Film & Video // Merit (Cheetos ‘Hands-Free’)
2023 ONE SHOW // Direct Marketing // Finalist (Doritos ‘Triangle Tracker’)
2023 ONE SHOW // Interactive, Online & Mobile // FInalist (Doritos ‘Triangle Tracker’)
2023 ONE SHOW // Integrated Customer Experience // Shortlist (Cheetos ‘Hands-Free’)
2023 ONE SHOW // Interactive Mobile & Craft // Shortlist (Cheetos/Doritos ‘Flamin’ Hottie’)
2023 ONE SHOW // Branded Entertainment // Shortlist (Cheetos/Doritos ‘Flamin’ Hottie’)
2023 ONE SHOW // Social Media – Active Engagement // Shortlist (Doritos ‘Triangle Tracker’)
2023 ONE SHOW // Social Media – Stunts & Activations // Shortlist (Doritos ‘Triangle Tracker’)
2023 ONE SHOW // Film & Video // Shortlist (Doritos ‘Jack’s New Angle’)
2023 ONE SHOW // Direct Marketing // Shortlist (Frito-Lay ‘Snack Cards’)
2023 ONE SHOW // IP & Product Design // Shortlist (Frito-Lay Canada ‘Unofficial Jersey’)
2023 Cannes Lions // Excellence in Media Craft - Use of Channel Integration // Shortlist (Doritos ‘Triangle Tracker’)
2023 Cannes Lions // Brand Experience & Activation - Use of Mobile & Devices // Shortlist (Doritos ‘Triangle Tracker’)
2023 Cannes Lions // Brand Experience & Activation - Metaverse, New Realities & Emerging Tech // Shortlist (Doritos ‘Triangle Tracker’)
2023 Cannes Lions // Mobile - Mobile-led Creativity // Shortlist (Doritos ‘Triangle Tracker’)
2023 D&AD // Integrated // Shortlist (Cheetos ‘Hands-Free’)
2023 ADC // Direct - Digital // Merit (Doritos ‘Triangle Tracker’)
2023 ADC // Extended Reality // Merit (Doritos ‘Triangle Tracker’)
2023 ADC // Direct - Wild Card // Merit (Doritos ‘Triangle Tracker’)
2023 ADC // Direct - Innovation // Merit (Frito-Lay ‘Snack Cards’)
2023 ADC // Craft in Online // Merit (Cheetos/Doritos ‘Flamin’ Hottie’)
2023 ADC // Innovation - Branded Entertianment // Merit (Cheetos/Doritos ‘Flamin’ Hottie’)
2023 AICP // Next Awards - Digital Experience // Winner (Doritos ‘Triangle Tracker’)
2023 AICP // Post Awards - Dialogue/Monologue/Spoken Word // Winner (Frito-Lay Canada ‘Taste of Soccer’)
2023 Webby Awards // Social - Best Use of Filters/Lenses // Nominee (Cheetos/Doritos ‘Flamin’ Hottie’)
2023 Webby Awards // Social - Best Use of Social Media // Nominee (Cheetos/Doritos ‘Flamin’ Hottie’)
2023 Webby Awards // Social - Food & Drink // Nominee (Cheetos/Doritos ‘Flamin’ Hottie’)
2023 Webby Awards // Advertising, Media & PR - Integrated Campaign // Nominee (Cheetos ‘Hands-Free’)
2022 Cannes Lions // Creative Effectiveness - Food & Drink // Silver (Cheetos ‘Can’t Touch This’)
2022 Cannes Lions // Entertainment Lions - Digital & Social // Bronze (Cheetos/Doritos ‘Flamin’ Hottie’)
2022 Cannes Lions // Mobile - Content for User Engagement // Shortlist (Cheetos/Doritos ‘Flamin’ Hottie’)
2022 Cannes Lions // Creative Commerce - Channels - Mobile-led Commerce // Shortlist (Cheetos ‘CheetleID’)
2022 Cannes Lions // Creative Commerce - User Experience - Payment Solutions // Shortlist (Cheetos ‘CheetleID’)
2022 Cannes Lions // Mobile - Technology - mCommerce // Shortlist (Cheetos ‘CheetleID’)
2022 Cannes Lions // Brand Experience and Activation - 360 Integrated Brand Experience // Shortlist (Cheetos ‘Hands-Free’)
2022 D&AD // Digital – Use of Technology // Wood Pencil (Cheetos ‘CheetleID’)
2022 D&AD // E-Commerce – Purchase Experiences // Shortlist (Cheetos ‘CheetleID’)
2022 ONE SHOW // INTERACTIVE & MOBILE CRAFT // Silver (Cheetos ‘CheetleID’)
2022 ONE SHOW // INTERACTIVE, ONLINE & MOBILE (E-COM) // Silver (Cheetos ‘CheetleID’)
2022 ONE SHOW // EXPERIENTIAL & IMMERSIVE // Bronze (Cheetos ‘CheetleID’)
2022 ONE SHOW // INTERACTIVE, ONLINE & MOBILE (WEBSITES) // Merit (Cheetos ‘CheetleID’)
2022 ONE SHOW // DIRECT MARKERTING // Merit (Cheetos ‘CheetleID’)
2022 ONE SHOW // FILM // Shortlist (Tostitos ‘Dan & Kate’)
2022 Webby Awards // Advertising, Media & PR // Winner (Cheetos ‘CheetleID’)
2022 Webby Awards // Apps and Software Experimental & Innovation // Winner (Cheetos ‘Snap to Steal’)
2022 Webby Awards // Advertising, Media & PR // Winner (Cheetos ‘Snap to Steal’)
2022 Webby Awards // Apps and Software Best Use of AI // Nominee (Cheetos ‘Snap to Steal’)
2022 Andy Awards // Idea // Gold (Cheetos ‘CheetleID’)
2022 Andy Awards // Reset // Gold (Cheetos ‘Snap to Steal’)
2022 ADC Awards // Interactive - Craft in Online / Mobile - Use of Technology // Bronze (Cheetos ‘CheetleID’)
2022 ADC Awards // Interactive - Online / Mobile Websites - ECommerce Site // Bronze (Cheetos ‘CheetleID’)
2022 AICP Awards // Audio Mix :60 and Under // Shortlist (Flamin’ Hot ‘Push It’)
2022 AICP Awards // Character Design // Shortlist (Flamin’ Hot ‘Push It’)
2022 AICP Awards // Animation // Shortlist (Flamin’ Hot ‘Push It’)
#3 Super Bowl Commercial USA Today AdMeter (Flamin’ Hot ‘Push It’)
Campaign Magazine // Creative Team of the Year // Shortlist
Jury Member // Award Awards
Judge // Webby Awards
2021 Effies // Snacks and Deserts // Silver (Cheetos ‘Can’t Touch This’)
2021 Cannes Lions // Creative Strategy - Food & Drink // GRAND PRIX (Cheetos ‘Can’t Touch This’)
2021 Cannes Lions // Creative Strategy - Audience insight // Shortlist (Cheetos ‘Can’t Touch This’)
2021 Cannes Lions // Brand Experience & Activation // Shortlist (Cheetos ‘Snap to Steal’)
2021 Cannes Lions // Mobile - Tech - Innovative Use of Technology // Shortlist (Cheetos ‘Snap to Steal’)
2021 D&AD // Mobile // Wood Pencil (Cheetos ‘Snap to Steal’)
2021 ONE SHOW // Social Media - Social Channel - Single Platform // Bronze (Cheetos ‘Snap to Steal’)
2021 ONE SHOW // Mobile Craft - Use of Technology // Merit (Cheetos ‘Snap to Steal’)
2021 ONE SHOW // Mobile - Innovation in Mobile // Merit (Cheetos ‘Snap to Steal’)
2021 ONE SHOW // Music and Sound Craft - Music Adaptation - Song // Shortlist (Cheetos ‘It Wasn’t Me’)
2021 ADC // Interactive - Social Media // Silver (Cheetos ‘Snap to Steal’)
2021 ADC // Craft in Online - Mobile // Bronze (Cheetos ‘Snap to Steal’)
2021 ADC // Innovation // Bronze (Cheetos ‘Snap to Steal’)
2021 ADC // Integrated - Traditional // Merit (Cheetos ‘It Wasn’t Me’)
2021 Webby Award // People’s Choice Award Winner // Advertising, Media & PR (Cheetos ‘Can’t Touch This’)
#7 Super Bowl Commercial USA Today AdMeter (Cheetos ‘It Wasn’t Me’)
2020 One Show // Shortlist (Cheetos ‘Can’t Touch This’)
2020 D&AD // PR / Use of Digital & Social Media // Wood Pencil (Cheetos ‘Can’t Touch This’)
2020 D&AD // Sound Design & Use of Music // Shortlist (Cheetos ‘Can’t Touch This’)
#10 Super Bowl Commercial USA Today AdMeter (Cheetos ‘Can’t Touch This’)
2018 D&AD Branded Content & Entertainment // Wood Pencil (The Neighborhood)
2018 Webby Awards People’s Voice // Winner (The Neighborhood)
2018 CANNES LIONS Film Craft // Shortlist (The Neighborhood)
2018 CANNES LIONS Social & Influencer // Shortlist (The Neighborhood)
2018 CANNES LIONS Social & Influencer - Content Marketing // Shortlist (The Neighborhood)
2018 CANNES LIONS Social & Influencer – Direct // Shortlist (The Neighborhood)
2018 THE DRUM AWARDS // WINNER (The Neighborhood)
2018 Addy Awards // Gold (The Neighborhood)
2018 Addy Awards // Gold (The Neighborhood)
2018 Addy Awards // Silver (The Neighborhood)
2018 Addy Awards // Silver (The Neighborhood)
2018 Addy Awards // Silver (The Neighborhood)
2016 // Listed in ADWEEK Creative Top 100
2016 One Show Responsive Environments // Gold : Best of Category (The Last Shot)
2016 One Show Responsive Environments // Gold (The Last Shot)
2016 One Show Direct //Gold (The Last Shot) 2016 One Show Design // Gold (The Last Shot)
2016 One Show Design // Silver (The Last Shot)
2016 One Show Responsive Environments // Silver (The Last Shot)
2016 One Show Print & Outdoor // Bronze (The Last Shot)
2016 One Show Print & Outdoor // Bronze (The Last Shot)
2016 One Show Branded Entertainment // Merit (The Last Shot)
2016 One Show Design // Merit (The Last Shot)
2016 One Show Interactive // Merit (The Last Shot)
2016 D&AD Digital Design // Wood Pencil (The Last Shot)
2015 AdNews Australia ‘Ad Campaign of the Year’ (Radiant Return)
2015 MADC Star 2015 Campaign of the Year (Radiant Return)
2015 Andy Awards Events: Creative Technology // Gold (The Last Shot)
2015 LIA Brand Experience // Gold (The Last Shot)
2015 LIA Digital Installations // Gold (The Last Shot)
2015 LIA Experiential Marketing // Gold (The Last Shot)
2015 LIA Branded Content // Silver (The Last Shot)
2015 LIA Experiential-Live events // Silver (The Last Shot)
2015 LIA Innovative use of Digital // Silver (The Last Shot)
2015 LIA Installations-Displays // Silver (The Last Shot)
2015 LIA Non-Traditional // Bronze (The Last Shot)
2015 CLIO Digital Technique/UX // Silver (The Last Shot)
2015 CLIO Brand Spatial Engagement & Experience // Bronze (The Last Shot)
2015 CLIO Digital // Bronze (The Last Shot)
2015 CLIO Social Media // Silver (Radiant Return)
2015 CLIO Direct Film // Bronze (Radiant Return)
2015 CLIO Integrated Campaign // Bronze (Radiant Return)
2015 CANNES LIONS Brand Spatial Installation & Experience // Gold (The Last Shot)
2015 CANNES LIONS Branded Live Experience // Silver (The Last Shot)
2015 CANNES LIONS Digital Installations // Silver (The Last Shot)
2015 CANNES LIONS Interactive Outdoor Experiences // Bronze (The Last Shot)
2015 CANNES LIONS Social Video // Bronze (Radiant Return)
2015 CANNES LIONS Branded Content & Entertainment // Bronze (Radiant Return)
2015 CANNES LIONS Social Currency & Commerce // Shortlist (Buds for Buds)
2015 Facebook Awards Social technology // Silver (Buds for Buds)
2015 D&AD Direct Response // Wood Pencil (Radiant Return)
2015 D&AD Integrated Digital Campaigns // Wood Pencil (Radiant Return)
2015 AWARD Awards // Best use of Digital Media // Silver (Radiant Return)
2015 AWARD Awards // Integrated Campaign // Bronze (Radiant Return)
2015 AWARD Awards // Online Shared Film // Bronze (Radiant Return)
2015 AWARD Awards // Best New Product Re-Launch // Bronze (Radiant Return)
2015 AWARD Awards // Entertainment Online // Bronze (Radiant Return)
2014 SPIKES Branded Content & Entertainment // Silver (Radiant Return)
2014 SPIKES Digital Web Campaign // Silver (Radiant Return)
2014 SPIKES Digital Online Video // Bronze X4 (Radiant Return)
2014 SPIKES Integrated // Bronze (Radiant Return)
2014 SPIKES Promo & Activation // Bronze (Radiant Return)
2013 Australian Adshel Creative Challenge Winner
2013 CANNES LIONS Radio Finalist (Britax)
2013 Sirens Round 4 Campaign Winner (Britax)
2013 THE CUP DIRECT AWARD (BYO Cup Day)
2012 CANNES LIONS PR Best use of Social Media // Silver (BYO Cup Day)
2012 CANNES LIONS Direct Best Low Budget Campaign // Bronze (BYO Cup Day)
2012 CANNES LIONS Direct Best Integrated Campaign led by Direct // Silver (BYO Cup Day)
2012 CANNES LIONS Promo Best use of experiential marketing // Shortlist (BYO Cup Day)
2012 CANNES LIONS Best Integrated Campaign led by Promo // Shortlist (BYO Cup Day)
2012 CANNES LIONS Best Use of integration of experiential events // Shortlist (BYO Cup Day)
2012 One Show Entertainment Promotion // Silver (BYO Cup Day)
2012 One Show Entertainment Live Events // Merit (BYO Cup Day)
2012 One Show Interactive // Merit (BYO Cup Day)
2012 CLIO Facebook Award // Gold (BYO Cup Day)
2012 CLIO Content & Creation // Silver (BYO Cup Day)
2012 CLIO Integrated // Sliver (BYO Cup Day)
2012 CLIO OOH Mixed Campaign // Silver (BYO Cup Day)
2012 LIA Integrated Campaign // Bronze (BYO Cup Day)
2012 SPIKES Outdoor // Gold (BYO Cup Day)
2012 SPIKES Outdoor led Campaign // Silver (BYO Cup Day)
2012 SPIKES Digital // Gold (BYO Cup Day)
2012 SPIKES Integrated // Silver (BYO Cup Day)
2012 SPIKES Promo & Activation // Silver (BYO Cup Day)
2012 SPIKES PR // Bronze (BYO Cup Day)
2012 SPIKES PR Finalist (BYO Cup Day)
2012 SPIKES Direct Finalist (BYO Cup Day)
2012 SPIKES Digital led Campaign Finalist (BYO Cup Day)
2012 SPIKES Branded Content Finalist (BYO Cup Day)
2012 SPIKES Media // Bronze (BYO Cup Day)
2012 EFFIES (Australia) Retail (BYO Cup Day)
2012 EFFIES (Australia) Beverages (BYO Cup Day)
2012 EFFIES (Australia) Return on Investment (BYO Cup Day)
2012 EFFIES (Australia) Most Original Thinking (BYO Cup Day)
2012 EFFIES (Australia) Small Budget (BYO Cup Day)
2012 EFFIES (Australia) Short Term Effects (BYO Cup Day)
2012 EFFIES (Australia) Long Term Effects (BYO Cup Day)
2012 DMA (Asia) // Gold (BYO Cup Day)
2012 DMA (Asia) // Silver (BYO Cup Day)
2012 DMA (Asia) // Silver (BYO Cup Day)
2012 AME (Asia-pacific) // Gold (BYO Cup Day)
2012 AME (Asia-pacific) // Gold (BYO Cup Day)
2012 NYF Avante Garde Finalist (BYO Cup Day)
2012 NYF Integrated Finalist (BYO Cup Day)
2012 ADFEST INNOVA Finalist (BYO Cup Day)
2012 ADFEST Direct Response // Gold (BYO Cup Day)
2012 ADFEST Field Marketing // Silver (BYO Cup Day)
2012 ADFEST Best In-store Marketing // Bronze (BYO Cup Day)
2012 ADFEST Direct Campaign for Retention // Bronze (BYO Cup Day)
2012 AME Awards (Global) Retail // Bronze (BYO Cup Day)
2012 AME Awards (Global) Low Budget // Bronze (BYO Cup Day)
2012 John Caples Out of Home Finalist
2012 CAPLES Courageous Client // Gold (BYO Cup Day)
2012 CAPLES Social Media // Bronze (BYO Cup Day)
2012 CAPLES Integrated Finalist (BYO Cup Day)
2012 Sirens Round 3 Overall Winner (Scope ‘What do I look like?’)
2012 Sirens Round 3 Single Winner (Scope)
2012 DMA Best Loyalty Campaign Finalist (BYO Cup Day)
2012 DMA Best Integrated Campaign Finalist (BYO Cup Day)
2012 DMA Best Use of Social Media Finalist (BYO Cup Day)
2012 MADC Best Social Media Campaign // Silver (BYO Cup Day)
2012 MADC Best Integrated // Silver (BYO Cup Day)
2012 MADC Best Promo & Activation Gold (BYO Cup Day)
2012 MADC Best Direct // Gold (BYO Cup Day)
2012 MADC Best Digital Direct Response // Gold (BYO Cup Day)
2012 MADC Radio Charity Single // Bronze (Scope)
2012 MADC Outdoor Posters // Bronze (BYO Cup Day)
2012 Mobius Awards // Gold (BYO Cup Day)
2012 Mobuis Awards // Gold (BYO Cup Day)
2012 Mobius Awards // Gold (BYO Cup Day)
2012 Mobius Best of Show // Grand Prix (BYO Cup Day)
2012 Mobius Best of Show Nomination (BYO Cup Day)
2012 Mobius Best of Show Nomination (BYO Cup Day)
2012 FAB Award Integrated // Gold (BYO Cup Day)
2012 ADMA FMCG Finalist (BYO Cup Day)
2012 ADMA Digital Direct Response // Silver (BYO Cup Day)
2012 ADMA Integrated Campaign // Silver (BYO Cup Day)
2012 ADMA Social Media Finalist (BYO Cup Day)
2012 ADMA Loyalty and Retention // Bronze (BYO Cup Day)
2012 FAB Award Best Sales Promotion // Gold (BYO Cup Day)
2012 FAB Award Best Use of Media Finalist (BYO Cup Day)
2012 FAB Award In-house Promo Finalist (BYO Cup Day)
2012 MAA Promotional Campaign // Gold (BYO Cup Day)
2012 APMA Best Channel Specific Campaign // Gold (BYO Cup Day)
2012 APMA Most Innovative idea // Silver (BYO Cup Day)
2012 APMA Best Integrated Campaign (under 1 million) // Silver (BYO Cup Day)
2012 APMA Best Event/Experiential Marketing Campaign // Silver (BYO Cup Day)
2012 IAB MIXX Social Media // Silver (BYO Cup Day)
2012 IAB Awards Direct Response & Lead Generation Finalist (BYO Cup Day)
2012 IAB Brand Loyalty & Retention Finalist (BYO Cup Day)
2012 World Retail Awards Best retail Campaign Finalist (BYO Cup Day)
2012 Mumbrella Bravery Award Finalist (BYO Cup Day)
2011 YoungGuns Promotion & Activation // Silver (BYO Cup Day)
2011 YoungGuns Content & Engagement // Silver (BYO Cup Day)
2011 YoungGuns // Bronze (Scope)
2011 YoungGuns Radio // Finalist (Scope)
2011 AWARD Direct // Silver (BYO Cup Day)
2011 AWARD Radio Single // Bronze (7-Eleven)
2011 AWARD Radio Campaign // Bronze (7-Eleven)
2011 AWARD Integrated // Bronze (BYO Cup Day)
2011 AWARD Outdoor Finalist (BYO Cup Day)
2011 AWARD Promo & Experiential Finalist (BYO Cup Day)
2011 Spikes Direct Response Finalist (Manspace)
2011 MADC Direct Response Highly Commended (Manspace)
2011 MADC Radio 30 Seconds Single // Silver (7-Eleven)
2011 MADC Radio 30 Seconds Campaign // Silver (7-Eleven)
2011 MADC Best Ambient Highly Commended(Bounce)
2011 MADC Best Poster Highly Commended (Slurpee)
2011 John Caples Ambient Finalist (Bounce)
2011 Spikes Event & Field Marketing Shortlist (Bounce)
2011 Siren (Best Radio of the Year) // Gold (7-Eleven)
2011 Siren (Best Radio Campaign of the Year) // Silver (7-Eleven)
2011 Siren Round 2 Campaign Winner (7-Eleven)
2010 YoungGuns Radio Single Finalist (7-Eleven)
2010 Adfest Best Use of Sound // Bronze (Nintendo)