CHEETOS : SUPER BOWL 2020

When you eat Cheetos, ‘U Can’t Touch This’

Recognized at:

Cannes Lions: 1x Grand Prix, 1x Silver, 1x Shortlist // D&AD: 1x Wood Pencil, 1x Shortlist // One Show: 1x Shortlist // Effies: Silver // Webby Awards: People’s Choice Winner // #10 USA Today AdMeter (only :30 in top 10)

‘CAN’T TOUCH THIS’ SUPER BOWL :30

‘WHERE IT ALL BEGAN’ TEASER

‘IT’S CHEETLE’ INTEGRATED CASE STUDY