XFINITY HOME THE NEIGHBORHOOD
A product demo disguised as a horror film.
Recognized at:
D&AD: Wood Pencil // Webby Awards: Winner // Cannes Lions: 4x Shortlist
THE FILM
CASE STUDY
THE REVIEWS
THE RETARGETING
Following the release of the film, we leveraged facebook’s analytics and retargeting to “haunt” people who viewed The Neighborhood with consideration and acquisition social ads over the next few weeks. These ads resulted in a 33% increase in interest in finding out more about Xfinity Home.